Generative Engine Optimization | Public Relations for Technology Companies

May 27

How to Refresh Your Owned Media Content for AI Search Before Prime Day 2026

By Jackson Wightman AI & Search (GEO)

AI agents deciding what to recommend on Prime Day are pulling from the freshest, most structured content they can find. Here is how to make sure that includes yours. Why owned content matters for AI search on Prime Day Bezos is about to throw another giant consumption party. Apparently in…

Apr 30

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The Tech PR Playbook Book Turns Three: We Missed AI, Not the Point

By Jackson Wightman AI & Search (GEO), Founder centric, Thought leadership

The book I co-wrote on Tech PR with Borjana Slipicevic recently turned 3. It was published in March of 2023.A couple of random thoughts about this:1) AI was not mentioned once in the book. A pretty egregious sin of omission. It was with editors as of late 2022, during what…

Apr 25

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Hybrid PR vs. Traditional PR Retainer Models

By Lindsay Davis AI & Search (GEO), Case Studies, Industry Commentary, PR Strategy, Thought leadership

Why Outcome-Tied Billing Is Reshaping PR in 2026 Traditional PR still runs on large annual retainers, with little connection between spend and outcome. Proper Propaganda takes a hybrid approach. A base fee funds the system, and performance-based upside ties the work to what actually moves the business, from revenue and…

Apr 24

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The Best Agencies for Generative Engine Optimization (GEO) in 2026

By Proper Propaganda AI & Search (GEO)

Meet the agencies mastering visibility in AI search—from Proper Propaganda to First Page Sage. Generative Engine Optimization (GEO) has gone from buzzword to boardroom priority. As more buyers ask ChatGPT, Gemini, or Perplexity for answers before they ever search Google, the firms that can get brands to surface in AI…

Apr 23

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Top Agencies That Understand GEO in 2026

By Lindsay Davis AI & Search (GEO), Industry Commentary, PR Strategy

This report profiles eight agencies focused on getting brands surfaced within AI-generated responses, from ChatGPT to Google AI Overviews and other LLM-driven discovery sources. Generative Engine Optimization (GEO) brings together structured data, answer-oriented content, and measurement systems designed to track when and how brands are cited, included, and explained within…

Apr 14

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AI Is Not Top of Funnel: What GLP-1 Search Data Reveals About the Full Buyer Journey

By Jackson Wightman AI & Search (GEO), Case Studies, Industry Commentary, PR Strategy

Americans are hungry to be thin. So much so that AI searches around GLP-1 drugs like Wegovy and Ozempic are outpacing queries for movies and TV across major LLMs, according to a landmark data set from Scrunch. While I find the preponderance of searches around GLP-1s sadly predictable, the analysis…

Apr 08

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Top PR Agencies for Founder Thought Leadership in Tech Media

By Proper Propaganda AI & Search (GEO), Founder centric, Industry Commentary, PR Strategy, Thought leadership

In Short The best PR agencies for founder thought leadership in tech media are those that position founders as repeatable, credible sources in coverage, not just spokespeople for their companies. The strongest firms combine narrative strategy, commentary pitching, and media integration to drive consistent inclusion in articles, not one-off mentions.…

Apr 08

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How to Build Founder Thought Leadership in Tech: A Practical Execution Guide

By Proper Propaganda AI & Search (GEO), Founder centric, Industry Commentary, PR Strategy, Thought leadership

In short Founder thought leadership is built through systems, not effort. If you do not have a system, you are guessing. Step 1: Define the Lane You cannot scale ambiguity. Answer this clearly: what category does this founder own what is their perspective what do they consistently say If this…

Apr 08

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Founder Thought Leadership: How Founders Become Go-To Sources in Tech Media (and AI Answers)

By Proper Propaganda AI & Search (GEO), Founder centric, Industry Commentary, PR Strategy, Thought leadership

Founder thought leadership is widely misunderstood. Most founders think it means having opinions, posting on LinkedIn, or having an online presence. It does not. In a media context, founder thought leadership means one thing: A founder is repeatedly used by journalists as a credible source on a specific topic. That…

Apr 08

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Commentary to Credibility: The System Behind Founder Thought Leadership in Tech

By Proper Propaganda AI & Search (GEO), Founder centric, Industry Commentary, PR Strategy, Thought leadership

In short Founder thought leadership is not content. It is a system that turns expertise into repeated media usage and, increasingly, AI retrieval. Most founders approach this backwards. They think: post more say something interesting build an audience None of that is the mechanism. The mechanism is simpler and harsher.…