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GEO Strategy

Aug 10
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Man thinking about how Generative Engine Optimization works and how to measure GEO using AI visibility, citations, Share of Answer and buyer journey metrics.

How GEO Works: A Framework for Generative Engine Optimization and Measurement

By AI & Search (GEO), GEO
Generative Engine Optimization (GEO) is the process of improving how a brand is understood, cited, recommended and represented by AI systems. A complete GEO program combines customer research, technical optimization, content, authority building and measurement. Our framework breaks that process into six phases: Audit, Strategy, Foundation, Content, Authority and Measurement.…
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Jun 30
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Black-and-white cover image showing a person holding a laptop displaying the words “The AI Discovery Framework” above the Proper Propaganda logo. Large text in the background reads “Sharper insights. Stronger impact.” The image represents a strategic framework for understanding how buyers use AI, mapping customer prompts, building authority, executing GEO programs, and improving AI visibility across platforms such as ChatGPT, Gemini, Perplexity, and Google AI Overviews.

The AI Discovery Framework

By AI & Search (GEO)
Before You Optimize for AI Search, You Need to Understand How Your Buyers Use It As AI becomes a primary discovery channel, companies are rushing to implement Generative Engine Optimization (GEO) tactics to increase visibility across platforms like ChatGPT, Gemini, Perplexity, and Google’s AI Overviews. Logic being, if buyers are…
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