GEO | Public Relations for Technology Companies

Jul 28

Building Entity Authority checklist for Generative Engine Optimization (GEO), showing a printed guide with steps for improving AI citations through entity disambiguation, schema, consistency, third-party corroboration and monitoring.

Building Entity Authority: A Checklist

By Lindsay Davis GEO No Comments

A practical guide to building entity authority for Generative Engine Optimization (GEO). Last updated July 2026. Why does entity authority matter for AI citations? Because the mechanics of search have changed, and most brands haven't caught up. Google used to hand you a list of ten blue links and let…

Jul 28

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Three horses emerging from the darkness symbolize the hidden threats that can quietly undermine a Generative Engine Optimization (GEO) program, including organizational silos, lack of curiosity, and underinvestment.

3 dark horses could be coming to kill your GEO program

By Jackson Wightman GEO No Comments

There are killers in your midst. You just don’t know them. Our GEO work, to date, has revealed that a few dark horses pose the biggest threat to AI search optimization programs. They are wildly different, show up at different times, and in varied ways. Silo-ization Silo-ization. Like Hip Hop,…

Jul 16

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Black-and-white image of Pinocchio with an exaggerated long wooden nose, symbolizing misinformation and myths about Generative Engine Optimization (GEO). The image illustrates a blog analyzing 15,900 AI-generated answers across five large language models, challenging common assumptions about AI citations, owned media, content freshness, and listicle performance.

What 15,900 AI Answers Taught Us About GEO Myths

By Jackson Wightman GEO

Your lived experience and your data beat headlines and aggregate numbers every time. Especially when it comes to Generative Engine Optimization. Because so many thought leaders are selling GEO 101 courses, custom GPTs, or consulting services, they need to sound definite. As though a realm that’s 18 to 20 months…

Jul 16

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Black GEO rocket launching above clouds, representing the LAUNCH Framework for consumer tech product launches and the role of PR, earned media, content, product reviews, search, and Generative Engine Optimization in building sustained visibility.

How to Launch a Consumer Tech Product: A Complete PR Guide

By Lindsay Davis AI & Search (GEO), Tech Launch

A practical framework for building the narrative, earning useful coverage, working with creators, and increasing visibility across search and AI platforms. Introduction A consumer tech product launch used to have a fairly recognizable shape. Write a press release. Brief a handful of technology journalists. Send review units. Coordinate the announcement…

Jul 16

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Overhead illustration of a laptop surrounded by interconnected media kit assets, including a press release, product fact sheet, company background, technical specifications, pricing, product photography, lifestyle images, product video, executive biographies, headshots, customer use cases, testing information, research, and media contact details. The image represents a centralized consumer tech launch media kit that helps journalists, reviewers, creators, and AI systems quickly access accurate product information and publication-ready assets.

What Should Be Included in a Consumer Tech Launch Media Kit?

By Lindsay Davis Tech Launch

A well-built media kit reduces the amount of work required for journalists, reviewers, and creators to understand a product and cover it accurately. The reality is most people covering consumer technology are working under pressure. They may be testing several products, filing against a deadline, or updating a buying guide…

Jul 12

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Black-and-white image of a man shielding his eyes from bright light, illustrating how real-world GEO data can challenge assumptions about AI recency bias and content freshness.

Ignore the noise and the intelligentsia

By Jackson Wightman AI & Search (GEO), GEO

“The content AI cites has a short life. You need to constantly refresh it because LLMs have a recency bias,” said every PR and GEO maestro out there. And they even have data. Reams and reams of it from big-ass sample sizes. I am not here to argue with extensive…

Jul 07

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Wirecutter's "The Perfect Gift for Everyone on Your List" editorial gift guide, illustrating how expert-tested listicles combine comparisons, recommendations, and structured evaluations to create AI-citable content that supports buying decisions and recommendation prompts.

How to Build Listicles That AI Systems Cite, Surface, and Recommend

By Lindsay Davis AI & Search (GEO)

Fewer tactics in GEO generate more debate than the self-promoting listicle. Some see it as gaming the system, others see it as smart positioning. Either way, they are becoming increasingly common, and when done correctly, AI systems cite them beyond a recency term and gobble them up like Pacman on…

Jun 24

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Building AI Visibility and Comparing the Most Common GEO Approaches

By Jackson Wightman AI & Search (GEO)

The good news is, you’ve got options. If you’ve made the calculation that showing up in the right way across relevant AI platforms and prompts there are several avenues you can explore. Clients and prospects of ours commonly talk about four, and we’ve seen specific result-patterns repeat over time. Option…

Jun 20

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How PR Agencies Help a Consumer Tech Brand During A Crisis

By Lindsay Davis Founder centric, PR Strategy

Why modern crisis communications is about protecting trust, visibility, and AI search presence all at once. Every consumer technology company eventually gets punched in the face. Sometimes it's a defective product. Sometimes it's a battery issue, a product recall, an executive who says something spectacularly unhelpful, or a manufacturing controversy…

Jun 19

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Scrunch’s Latest Research Exposes the Attribution Trap in AI-Driven Purchase Journeys

By Jackson Wightman AI & Search (GEO)

Hindsight’s a bitch. That’s what we are going to be saying in the next 6-18 months. For two decades, big tech told us a fable about attribution. That it was possible. That it was a God worth worshipping. In truth, it was always a fishy story. Not for the hard-ass…