Don't let the title of this post fool you. I am not gonna hate on the press release. I think it has utility and is still an important arrow in the quiver of PR peeps (especially when multimedia content is included a la SMR or Multimedia Press Release). That said,…
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You've seen this before: A pretty woman is walking on the street/sitting in a coffee shop/doing something in public where there are men. Invariably, some strange man or collection of men walk up to her and profess their love/tell her she is gorgeous/ask her on a date. None of them get…
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Twitter is massive. It has become the tool du jour for businesses, morons looking to broadcast their thoughts and attention whores everywhere. Some of the most interesting tweets we will, alas, never read. This is because the people who would’ve authored them are long dead. Here is what 16 historical…
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I had some social media guru follow me on Twitter recently. It got me thinking about what that term stands for. I think I figured it out: 'S' is for "so so." At most, this is the quality of advice you will get from the guru if you hire her/him.…
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Each day I become more convinced that Twitter is the ultimate media relations tool. Here is why: For years, PR people have tried a myriad of tactics to: Get journalists/bloggers to notice them Ensure journalists/bloggers knew that they (the PR pro) knew the journalist's/blogger's area(s) of interest and were familiar…
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I was fortunate to participate in a PR Daily webinar last week on the usage of Flip cams in external and internal communications. Mark Ragan, CEO of Ragan Communications, made an incredibly interesting point in his presentation. He talked about "Communitainment" as one of the keys to success in online…
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La Lohan is in the slammer. Such is life for the young, hot and messy. Here are 8 thoughts she might have shared were it possible to tweet from a jail cell. 1 - The moonshine here is some strong. Thank God they took that monitor off me! 2 -…
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Having trouble pitching stories to media? Maybe you are God's gift to pitching... Either way you should watch this from the Associated Press. Vut4gPPzEac
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I work in PR for a medium sized firm. I also recently opened a small retail business with my girl. It has been a month and we have had success with our PR campaign. I thought it might be useful to share info about what we’ve done and why. Hopefully…
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Picture it... Your firm is in crisis. It has caused a major environmental catastrophe. Everyone is out for blood. Your CEO, rather than get down and dirty, decides to go...wait for it...yachting. Yup, just a day in the life of BP! They don't, if memory serves, do much yachting in…
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