I started kitesurfing right around the time we became a Hubspot partner to help manage the inbound marketing side of our business. Both decisions - upping the inbound ante, and learning to kitesurf - have proven to be great thus far. There are many similarities between inbound marketing and kitesurfing.…
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I have no kids. I'd like to change that, but it's a process. No doubt, any kid(s) I might have will be tethered to electronic devices even more than I. Kinda scary. I'm pretty sure the child will view my gen as dinosaurs (or at least CroMagnons). At a minimum…
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(image via thugkitchen.com) Do you know Thug Kitchen? It is a hilarious, primarily vegan, Tumblr that Saveur Magazine just named the 2013 Best New Food Blog. For all I know, the blog is written by a group of croquet playing, Ivy League grads who originally hail from Portland, Oregon. The…
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The title of this post is pretty self explanatory so I won't waste time on some flowery introduction. Here are 5 annoying trends that need to die - and quick! Apple worship. I love Apple products. You probably do, too. But let's face it, if the company were a person…
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If you're a startup or small business that's decided to go the DIY route with your PR, you need to understand the realities of today's media universe. While there's some truth in oft-heard platitudes like "The media world is undergoing massive change," there's a bit more to it. Here are…
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As reported several times via this blog, my experience as an incipient PR entrepreneur has confirmed the cliché that being an owner is a ride. The ride does not have to be a painful journey, however. To that end, perhaps this A to Z guide will help aspiring, budding and/or…
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You might already have mad skills. But in our ever changing game one can always improve, right? In the interest of continuous improvement, here are 7 things you can do right now to become a better PR pro: Read some Charles Bukowski. Rather than wasting more time with yet another…
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The social media world is pretty convinced there's nothing quite like Pinterest. I've only recently started messing around with the site, so I can't say for sure. It has, however, occurred to me that Pinterest has a lot in common with bacon. Here are 5 similarities: Seeing leads to action.…
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Our industry is chock full of platitudes. The problem is, behind the easy drinkin' rhetoric, there's more to the story. Here are 6 common platitudes and what people tend NOT to tell you about them: Platitude: "Spin sucks," or "Spin is bad and ultimately hurtful" What "they" don't tell you:…
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I just finished Anthony Bourdain's, Kitchen Confidential. Amazing book. Definitely think you should read it. Bourdain's existence offers some interesting lessons for PR pros. Here are 3: Test out the new (and sometimes freaky). The bad boy of food culture is always trying out freaky food. From eyes, to guts…
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