The race is on, and here come the dumbasses. I used to work in politics. Actually had the pleasure of doing so in a party War Room on 2004 and 2006 campaigns. Twitter wasn't around in 2004 and in 006 few knew what the hell it was. It'll play a bigger role…
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My friend Aimee does a bunch of great work. Recently, she got fed up with Yellow Pages environmental idiocy. To protest the production of those monster telephone books no one reads anymore on dead tree parchment, Aimee designed a cute PR stunt. The video below shows that the Yellow Pages is not only…
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I work in PR for a medium sized firm. I also recently opened a small retail business with my girl. It has been a month and we have had success with our PR campaign. I thought it might be useful to share info about what we’ve done and why. Hopefully…
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Maybe there's a few other reasons but this explains a lot... Click here if you cannot see this video. ugX4HRJQD1Y
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BP and its complete ineptitude at PR continue to amaze. The company recently hired a bunch of "workers" to clean up a beach because Barack Obama was in the area. These workers did not actually do anything. They were for show and left the area shortly after the Pres departed.…
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I haven't posted on email in awhile, but it's a favourite subject. I've been wondering about those messages pertaining to how we should consider the environment before printing an email. In fact, I've got several questions. If you can answer them, please do so in the comments: Does this now omnipresent blurb…
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Some personal branding guru started following me on Twitter the other day. As soon as I received this life affirming news, I called my Mom to tell her I'd finally made something of my wretched self. All I have left to do is beat that pesky Japanese dude in a…
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I WISH I was Philippine President Gloria Arroyo's Communications Director. It would be an awesome gig in terms of career development. Agence France Presse reports that Glo glo has appointed her manicurist to the Board of a government agency responsible for lending tens of millions of dollars for the housing…
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Twitter's explosion has created a culture of "follower counting." In this whack game, size definitely matters. For some reason that no one has explained to me, 10 000 is one of the magic milestones. It has gotten to the point where people are now listing their follower count on resumes,…
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Mom always told me, "Never talk about money." Damn good advice, primarily because it isn't classy to yell and scream about how much one makes. So, when Chris Brogan created a Twitter firestorm by discussing his $22k day rate to promote his Third Tribe project, I felt mixed emotions. On…
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