I’m no fan of the exclamation point. It wasn’t always so, but its omnipresence has come to tyrannize me. I know it won’t stop. I should just deal. Alas, questions persist. Here are a few: Why does everyone under the age of 30 feel the need to put exclamation points…
If what I am seeing is any indication, the kids coming up in PR need to work on their writing. Fuck social media, fuck video production, if you wanna work in PR you need to be able to write. And well. It is the baseline skill. This means understanding how…
Blog posts are usually written on the fly. They’re read that way too, so the blogosphere is full of listicles and trite nonsense. More and more, I am convinced that the best thing a blogger can do with a post is write a draft, save it and then stop looking…
Over at FAIT ICI we’ve been running a group blog for close to a year now. It’s a core piece of our content marketing. The experience has made me realize that group blogging holds mega-promise for non-profits. Some, like USA for UNHCR, have already caught on (their Blue Key blog is a…
(Note – you can listen to this post here) We’ve all heard about how this is a “transformational” time for the PR industry. Profits are soaring, and technology has made the game of managing relations and influence critical for most firms. That said, as an industry, we’re facing pressing questions…
This post is kinda Montreal-centric. But it is also about a writer; one of my favourite of all time and the greatest my city has ever produced. The city of Montreal is planning on naming the gazebo on Mount Royal after Mordecai Richler. This, predictably, has caused a stir. To…
I think this one might get me pilloried. But who cares. It’s been brewing for awhile. The benefits of blogging have been clearly delineated over the past 10-12 years. Posts like this one do a great job of outlining the pros succinctly. I am starting to believe these posts are – for…
In marketing and PR we spend a lot of time trying to come up with “original” and/or “great” ideas. The quest for these Holy Grails is especially prevalent on the creative side, but also permeates other less artistic subfields of our little world. “Original” and/or “great” are pretty tough. Sometimes they happen….
My team just finished hiring summer interns. The internshhip program has been amazing for us. Several interns have become full-time staff and it’s been a great way for Coordinator-level people to learn about management. If you’re a recent grad or someone who’s been lucky enough to land an internship in a PR shop this…
When it’s time to produce a piece of written content, one of the obvious variables is finding a skilled writer to pen the thing. The need for a “skilled writer” usually means that people whose job description involves writing are tapped. It makes perfect sense. I’m here to tell…