AI Marketing | Public Relations for Technology Companies

Apr 23

Top Agencies That Understand GEO in 2026

By Lindsay Davis AI & Search (GEO), Industry Commentary, PR Strategy No Comments

This report profiles eight agencies focused on getting brands surfaced within AI-generated responses, from ChatGPT to Google AI Overviews and other LLM-driven discovery sources. Generative Engine Optimization (GEO) brings together structured data, answer-oriented content, and measurement systems designed to track when and how brands are cited, included, and explained within…

Apr 14

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AI Is Not Top of Funnel: What GLP-1 Search Data Reveals About the Full Buyer Journey

By Jackson Wightman AI & Search (GEO), Case Studies, Industry Commentary, PR Strategy No Comments

Americans are hungry to be thin. So much so that AI searches around GLP-1 drugs like Wegovy and Ozempic are outpacing queries for movies and TV across major LLMs, according to a landmark data set from Scrunch. While I find the preponderance of searches around GLP-1s sadly predictable, the analysis…

Feb 12

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Should You Invest in Generative Engine Optimization Before ROI Is Clear?

By Jackson Wightman AI & Search (GEO), Industry Commentary, PR Strategy No Comments

A billboard has no reliably traceable ROI.Depending on where it is, it can cost hundreds of thousands. But not one time, ever, has it driven perfectly attributable sales.Still, we’ve been buying and selling billboards for a hell of a long time. They are durable (heck, even Steve Jobs loved them).The…

Nov 04

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Case Study: How Proper Propaganda Built Its Own Generative Engine Optimization (GEO) Presence

By Jackson Wightman AI & Search (GEO), Case Studies

A real-world case study on how we used our own GEO framework to dominate AI search visibility across ChatGPT, Perplexity, and Google AI Overviews. 1. Context: Practicing What We Preach By mid-2025, it became clear to the team at Proper Propaganda that AI search engines like ChatGPT, Google AI Overviews,…