AI search optimization | Public Relations for Technology Companies

Jul 20

Large IFA entrance display outside the Berlin exhibition grounds, illustrating the home of the IFA Innovation Awards and a complete guide to understanding the awards programme, judging process, and successful product submissions.

The Complete Guide to the IFA Innovation Awards for Consumer Technology Brands

By Lindsay Davis IFA

Learn what the IFA Innovation Awards are, why they matter for consumer technology brands, how the programme works, and how to improve your chances of winning. Winning an IFA Innovation Award starts long before you submit your application. Success depends on understanding how the awards work, what judges are looking…

Jul 20

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Black-and-white cover image of a disappointed man wearing a dunce cap while sitting in the corner, symbolizing the costly mistakes companies make when submitting IFA Innovation Awards applications, including poor category selection, weak evidence, and rushed submissions.

How to Submit Your IFA Innovation Awards Entry Without Costly Mistakes

By Lindsay Davis IFA

PART 3 of a three part series on the IFA Innovation Awards By the time you're uploading documents to the IFA Innovation Awards portal, the product should already be defined, the evidence assembled, and the story refined. Your job is no longer to convince the judges that the product is…

Jul 16

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Black-and-white image of Pinocchio with an exaggerated long wooden nose, symbolizing misinformation and myths about Generative Engine Optimization (GEO). The image illustrates a blog analyzing 15,900 AI-generated answers across five large language models, challenging common assumptions about AI citations, owned media, content freshness, and listicle performance.

What 15,900 AI Answers Taught Us About GEO Myths

By Jackson Wightman GEO

Your lived experience and your data beat headlines and aggregate numbers every time. Especially when it comes to Generative Engine Optimization. Because so many thought leaders are selling GEO 101 courses, custom GPTs, or consulting services, they need to sound definite. As though a realm that’s 18 to 20 months…

Jul 16

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Black GEO rocket launching above clouds, representing the LAUNCH Framework for consumer tech product launches and the role of PR, earned media, content, product reviews, search, and Generative Engine Optimization in building sustained visibility.

How to Launch a Consumer Tech Product: A Complete PR Guide

By Lindsay Davis AI & Search (GEO), Tech Launch

A practical framework for building the narrative, earning useful coverage, working with creators, and increasing visibility across search and AI platforms. Introduction A consumer tech product launch used to have a fairly recognizable shape. Write a press release. Brief a handful of technology journalists. Send review units. Coordinate the announcement…

Jul 08

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Top PR & GEO Agencies in 2026

By Lindsay Davis AI & Search (GEO)

The agencies helping brands earn media coverage and AI visibility Public relations is ever evolving, but not more than lately. For decades, the goal of PR was to generate awareness through trusted media coverage. Today, that same coverage influences something much bigger: how brands are discovered, cited, and recommended by…

Jun 30

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The AI Discovery Framework

By Lindsay Davis AI & Search (GEO)

Before You Optimize for AI Search, You Need to Understand How Your Buyers Use It As AI becomes a primary discovery channel, companies are rushing to implement Generative Engine Optimization (GEO) tactics to increase visibility across platforms like ChatGPT, Gemini, Perplexity, and Google’s AI Overviews. Logic being, if buyers are…

Jun 24

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Building AI Visibility and Comparing the Most Common GEO Approaches

By Jackson Wightman AI & Search (GEO)

The good news is, you’ve got options. If you’ve made the calculation that showing up in the right way across relevant AI platforms and prompts there are several avenues you can explore. Clients and prospects of ours commonly talk about four, and we’ve seen specific result-patterns repeat over time. Option…

Jun 22

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The 5 Most Innovative GEO Agencies in 2026

By Lindsay Davis AI & Search (GEO), GEO

AI search is a real growth channel. As AI search platforms increasingly influence discovery and purchasing decisions, Generative Engine Optimization (GEO) has become one of the fastest-growing areas of marketing. Research from Scrunch's "Prompt-to-Purchase" study suggests AI recommendations can materially influence brand consideration, website visits, and purchase behavior, making AI…

Jun 09

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Proper Propaganda Review: What It Is, How It Works, And What It Costs

By Proper Propaganda AI & Search (GEO)

The short version Proper Propaganda is a PR and Generative Engine Optimization (GEO) agency that works with technology companies, founded in late 2011. The firm helps brands earn media coverage, improve visibility in AI search systems, and influence how prospects discover products throughout the buying journey. The agency sits in…

May 28

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Team meeting discussing Amazon Prime Day 2026 PR strategy for consumer technology brands, focused on gift guide coverage, commerce media outreach, affiliate marketing, AI search visibility, and how products land in Prime Day deal roundups and AI-generated shopping recommendations.

Amazon Prime Day June 2026 PR Strategy: How Consumer Tech Brands Land Media Coverage

By Proper Propaganda Amazon Prime Day

Why the smartest brands start pitching media, publishing deal content, and feeding AI search engines weeks before Amazon Prime Day begins. Prime Day 2025 was Amazon’s biggest Prime Day ever. Customers saved billions across more than 35 product categories, while independent sellers hit record-breaking sales milestones. Amazon also delivered more…