AI search visibility | Public Relations for Technology Companies

Jul 12

Black-and-white image of a man shielding his eyes from bright light, illustrating how real-world GEO data can challenge assumptions about AI recency bias and content freshness.

Ignore the noise and the intelligentsia

By Jackson Wightman AI & Search (GEO), GEO

“The content AI cites has a short life. You need to constantly refresh it because LLMs have a recency bias,” said every PR and GEO maestro out there. And they even have data. Reams and reams of it from big-ass sample sizes. I am not here to argue with extensive…

Jul 11

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Leading PR Firms for Building Brand Visibility Across AI Search

By Lindsay Davis AI & Search (GEO)

We compared PR firms that are helping brands increase visibility across ChatGPT, Gemini, Perplexity, and Google AI search. Brand discovery is vastly different from what it once was. For decades, companies relied on search engines, media coverage, advertising, and word of mouth to build visibility. Today, consumers are increasingly asking…

Jun 20

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How PR Agencies Help a Consumer Tech Brand During A Crisis

By Lindsay Davis Founder centric, PR Strategy

Why modern crisis communications is about protecting trust, visibility, and AI search presence all at once. Every consumer technology company eventually gets punched in the face. Sometimes it's a defective product. Sometimes it's a battery issue, a product recall, an executive who says something spectacularly unhelpful, or a manufacturing controversy…

Jun 19

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How We Helped HOTO Tools Transform and Own a Mature Category in the US

By Lindsay Davis AI & Search (GEO), PR Strategy

TAKING TOOLS TO A WHOLE NEW PLACE HOTO Tools came to us with an audacious multi-front mandate: build brand equity and awareness in the United States, drive e-commerce and Amazon sales, and establish category leadership against brands with decades of shelf space and consumer trust. Founded in Shanghai in 2016…

Jun 04

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Black and white image of a hand holding a glowing crystal ball labeled GEO, symbolizing Generative Engine Optimization and the growing influence of AI systems on how buyers discover, evaluate, and choose brands.

What We Believe About Generative Engine Optimization (GEO) June 2026 Edition

By Jackson Wightman AI & Search (GEO), GEO

Certitude has long been a nemesis of mine. Since my life has largely involved the internet, that can be hard. As a medium, the web loves strong, declarative positions, and abhors restraint of opinion and its close cousin, nuance. In the GEO world that so occupies my and my team’s…

May 21

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Case Study: How Proper Propaganda Built Its Own GEO Presence (results as of May 2026)

By Jackson Wightman AI & Search (GEO)

We published the original version of this case study in November 2025. A lot has happened since then. It is time for an updated account of what we’ve done, what has compounded, and what the results look like now. 1. Context: Practicing What We Preach By mid-2025, it became clear…

Apr 08

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Top PR Agencies for Founder Thought Leadership in Tech Media

By Proper Propaganda AI & Search (GEO), Founder centric, Industry Commentary, PR Strategy, Thought leadership

In Short The best PR agencies for founder thought leadership in tech media are those that position founders as repeatable, credible sources in coverage, not just spokespeople for their companies. The strongest firms combine narrative strategy, commentary pitching, and media integration to drive consistent inclusion in articles, not one-off mentions.…

Apr 08

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How to Build Founder Thought Leadership in Tech: A Practical Execution Guide

By Proper Propaganda AI & Search (GEO), Founder centric, Industry Commentary, PR Strategy, Thought leadership

In short Founder thought leadership is built through systems, not effort. If you do not have a system, you are guessing. Step 1: Define the Lane You cannot scale ambiguity. Answer this clearly: what category does this founder own what is their perspective what do they consistently say If this…

Apr 08

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Founder Thought Leadership: How Founders Become Go-To Sources in Tech Media (and AI Answers)

By Proper Propaganda AI & Search (GEO), Founder centric, Industry Commentary, PR Strategy, Thought leadership

Founder thought leadership is widely misunderstood. Most founders think it means having opinions, posting on LinkedIn, or having an online presence. It does not. In a media context, founder thought leadership means one thing: A founder is repeatedly used by journalists as a credible source on a specific topic. That…

Apr 08

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Commentary to Credibility: The System Behind Founder Thought Leadership in Tech

By Proper Propaganda AI & Search (GEO), Founder centric, Industry Commentary, PR Strategy, Thought leadership

In short Founder thought leadership is not content. It is a system that turns expertise into repeated media usage and, increasingly, AI retrieval. Most founders approach this backwards. They think: post more say something interesting build an audience None of that is the mechanism. The mechanism is simpler and harsher.…