You knew it would eventually happen. The crazy expectations marketers had re social media were bound to wane as the channel matured. Thankfully they have, according to this survey by IBM. But for those who still think social media is the second coming of some saviour, here's a list of 8 things…
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All kinds of smarties are putting it down - and WELL - this week. Shonali's been swinging her formidable sword (in case you were thinking of it, don't mess with her). Sue has been telling the old and young what they need to do to succeed in PR. And others have been dropping useful…
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The race is on, and here come the dumbasses. I used to work in politics. Actually had the pleasure of doing so in a party War Room on 2004 and 2006 campaigns. Twitter wasn't around in 2004 and in 006 few knew what the hell it was. It'll play a bigger role…
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Don't let the title of this post fool you. I am not gonna hate on the press release. I think it has utility and is still an important arrow in the quiver of PR peeps (especially when multimedia content is included a la SMR or Multimedia Press Release). That said,…
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You love social. Me too. But too much of a good thing is possible. Here are 7 signs you might need time away from social media: When someone says, "size matters" your first thought is about Twitter follower counts. You actually believe that Justin Bieber is more influential than President…
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My friends at PR Daily report that: As part of a new contest, KFC is offering a $20,000 college scholarship to one lucky high school senior based on a tweet. “Any high school senior can win the four-year scholarship by writing a tweet with the hash tag #KFCScholar,” reports USA…
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You know about the type of headline I am referring to above. I write 'em. You write 'em. There supposed to be hooky/linkbaity/make you wanna click through to see shit kinda headlines. They're REALLY popular these days on the ol interwebs. But I am getting frikkin tired of them. Here, to be…
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Last week the first human being checked-in on Foursquare from space. According to the company, on October 22: "Expedition 25 Commander Douglas H. Wheelock became the first human to ever use a location-based service from space. Doug checked in from the International Space Station and unlocked the new NASA Explorer…
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Google "social media" and the Wikipedia entry comes up first. It says social media: "are media for social interaction using highly accessible and scalable pubishing techniques. Social media uses web-based technologies to turn communication into interactive dialogues." But Wikipedia is wrong. Here are 9 'awesome' definitions of social media: The group of…
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Twitter is massive. It has become the tool du jour for businesses, morons looking to broadcast their thoughts and attention whores everywhere. Some of the most interesting tweets we will, alas, never read. This is because the people who would’ve authored them are long dead. Here is what 16 historical…
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