PR AND DIGITAL MARKETING FOR AGENTS OF CHANGE
MONTREAL & VANCOUVER
This is a guest post from my pal Geoffrey White. Geoff’s a lawyer (a profession who’s mention illicits similar reactions to when you tell someone “I work in PR”), holds an MBA, and recently stood as a candidate for the Mountain Equipment Coop Board. He writes from the perspective of…
Today marks the beginning of a new series at Proper Propaganda. It will discuss stuff PR people like and, so no one gets confused, will be called “Stuff PR people like.” Astounding creativity, I know. This series is inspired by two things that are both more original and generally doper:…
Hip hop lost one of its all-time greatest this week. Guru (aka Keith Elam) died on April 19th of a heart attack. He’d also been waging a prolonged battle with cancer. I’m a Gangstarr fan and love Guru’s solo stuff. His body of work personifies the savvy smoothness unique to…
I WISH I was Philippine President Gloria Arroyo’s Communications Director. It would be an awesome gig in terms of career development. Agence France Presse reports that Glo glo has appointed her manicurist to the Board of a government agency responsible for lending tens of millions of dollars for the housing…
Since Lindsay is opening Fait ici (it’s an urban take on the general store) I’ve been thinking a lot about food. I’ve also been doing more of the cooking than usual, as she is going through the craziness and whirlwind that is startup entrepreneurship. It’s occurred to me that cooking…
You’ve heard lots about this social media stuff and how it’s easy, amazing and free. However, even after you hired an expert and spent gazillions, you’re getting nowhere. Here are 6 reasons your social media program sucks: Sales of crack rock are best promoted on the corner, not via Twitter….
You’ve come a long way baby! You’re now an expert. A social media expert, in fact. I bet Mom is beaming with pride. Here are 11 things you might have been before you became a “social media expert”: Living in a beat up, ’85 Pontiac Fiero (It’s great your parents…
The Library of Congress is going to archive every single tweet. I know…it’s a great public service that will serve future generations incredibly well. Like me, I am sure you’re wondering what your great grandkids will think if, eighty years from now, they dive into this treasure trove of genius…
This is me examining my 9 to 5 work. It’s not a shill-fest. Nor does it represent the views of my firm or my clients. This is just me talking, got it? My hope is that this little dissection will help you with your guerrilla marketing initiatives. My group did…
Twitter’s explosion has created a culture of “follower counting.” In this whack game, size definitely matters. For some reason that no one has explained to me, 10 000 is one of the magic milestones. It has gotten to the point where people are now listing their follower count on resumes,…
