AI Search | Public Relations for Technology Companies

Jan 12

Why AI search engines trust media coverage more than your website

By Proper Propaganda AI & Search (GEO) No Comments

Does ChatGPT trust earned media more than brand content?The honest answer is yes, and the reason has less to do with preference and more to do with how generative systems are trained, evaluated, and optimized. The near-term reality of search looks very different from what brand marketers have believed for…

Jan 12

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How AI decides which brands are real

By Proper Propaganda AI & Search (GEO) No Comments

AI systems do not evaluate brands the way humans do. They do not assess ambition, vision, or momentum. They evaluate stability. A brand is treated as real by an AI system when it appears repeatedly, consistently, and independently across trusted sources over time. This behavior is well documented in research…

Jan 12

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The invisible brand problem. When AI knows your category but not you

By Proper Propaganda AI & Search (GEO) No Comments

A growing number of CMOs encounter a specific pattern when testing AI search. When they ask an AI system to explain their category, the response is accurate and confident. When they ask which companies lead that category, their brand is missing or described inconsistently. This happens because AI systems learn…

Jan 12

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Why your brand has strong SEO but barely shows up in ChatGPT

By Proper Propaganda AI & Search (GEO) No Comments

Many CMOs are seeing a growing disconnect between traditional search performance and real-world brand visibility. Their websites rank well for priority keywords. Organic traffic has not collapsed. Content output remains steady. Yet when prospects, analysts, or buyers ask ChatGPT, Perplexity, or Gemini to explain the category or recommend vendors, the…

Nov 25

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What Tech PR Agencies Know a Lot About GEO

By Proper Propaganda AI & Search (GEO)

The firms leading the next wave of PR for the age of AI search. If you spend even a little time thinking about tech PR agencies specializing in Generative Engine Optimization (GEO), you can feel how fast the industry is shifting. AI search is no longer a side topic. It’s…

Oct 08

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The Best PR Firms for Generative Engine Optimization (GEO) in 2025

By Proper Propaganda AI & Search (GEO)

Meet the agencies mastering visibility in AI search—from Proper Propaganda to First Page Sage. Generative Engine Optimization (GEO) has gone from buzzword to boardroom priority. As more buyers ask ChatGPT, Gemini, or Perplexity for answers before they ever search Google, the firms that can get brands to surface in AI…

Sep 25

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GEO ‘Til You Can’t GEO No More

By Jackson Wightman AI & Search (GEO)

Resources and bromides from the front lines of modern PR (Image via ChatGPT) Fragmented thoughts. Morsels of half-baked advice. No connection of dots. That’s what’s going on as we try to arrive at best practices for Generative Engine Optimization (GEO) Against this backdrop, we at Proper Propaganda thought, why not…

Sep 16

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Volume is in trouble

By Jackson Wightman AI & Search (GEO), Industry Commentary

(Image via ChatGPT) A once-powerful driver of PR programs is looking frail Volume was a formidable king. For decades, it guided PR programs. Get more hits, higher impressions, score coverage in places with big audience reach. Shit so simple and obtuse that our obsession with it already kinda looks stupid.…

Sep 01

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The Press Release Just Won’t Fade Away

By Jackson Wightman AI & Search (GEO)

Keith Richards and the press release have a lot in common. Despite unimaginable levels of abuse, neither dies. While, by most estimates, Keith is on his 124th life, press releases have had at least 3 distinct lives: Print era: They were for journalists. Get ink or go home. SEO epoch:…

Aug 29

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Towards Modern PR KPIs

By Jackson Wightman AI & Search (GEO), Industry Commentary

(Image via ChatGPT) You don’t use a hammer for brain surgery. Nor a bazooka to kill a mouse. But if you work in PR long enough, someone will try to measure your performance by article count (i.e. “We want X articles per month”) It’s obtuse, reductive and prioritizes output over…