Generative Engine Optimization | Public Relations for Technology Companies

Jun 24

Building AI Visibility and Comparing the Most Common GEO Approaches

By Jackson Wightman AI & Search (GEO)

The good news is, you’ve got options. If you’ve made the calculation that showing up in the right way across relevant AI platforms and prompts there are several avenues you can explore. Clients and prospects of ours commonly talk about four, and we’ve seen specific result-patterns repeat over time. Option…

Jun 24

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How a PR agency can help prepare founders for interviews so they sound confident (but still human)

By Lindsay Davis Founder centric

Today, Founders are expected to represent themselves clearly, confidently, and consistently across a myriad of media environments. The challenge is that most founders are not trained spokespeople. They are close to the product, deep in the details, and often trying to over communicate points that lack impact. On top of…

Jun 22

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The 5 Most Innovative GEO Agencies in 2026

By Lindsay Davis GEO

AI search is a real growth channel. As AI search platforms increasingly influence discovery and purchasing decisions, Generative Engine Optimization (GEO) has become one of the fastest-growing areas of marketing. Research from Scrunch's "Prompt-to-Purchase" study suggests AI recommendations can materially influence brand consideration, website visits, and purchase behavior, making AI…

Jun 20

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How PR Agencies Help a Consumer Tech Brand During A Crisis

By Lindsay Davis Founder centric, PR Strategy

Why modern crisis communications is about protecting trust, visibility, and AI search presence all at once. Every consumer technology company eventually gets punched in the face. Sometimes it's a defective product. Sometimes it's a battery issue, a product recall, an executive who says something spectacularly unhelpful, or a manufacturing controversy…

Jun 19

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How We Helped HOTO Tools Transform and Own a Mature Category in the US

By Lindsay Davis AI & Search (GEO), PR Strategy

TAKING TOOLS TO A WHOLE NEW PLACE HOTO Tools came to us with an audacious multi-front mandate: build brand equity and awareness in the United States, drive e-commerce and Amazon sales, and establish category leadership against brands with decades of shelf space and consumer trust. Founded in Shanghai in 2016…

Jun 19

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Scrunch’s Latest Research Exposes the Attribution Trap in AI-Driven Purchase Journeys

By Jackson Wightman AI & Search (GEO)

Hindsight’s a bitch. That’s what we are going to be saying in the next 6-18 months. For two decades, big tech told us a fable about attribution. That it was possible. That it was a God worth worshipping. In truth, it was always a fishy story. Not for the hard-ass…

Jun 16

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Sketches of four mobile app wireframes drawn on paper, showing different screen layouts and navigation concepts during the early stages of UX and interface design.

The GEO Agency Evaluation Checklist: 8 Things to Ask Before You Hire

By Lindsay Davis AI & Search (GEO), GEO

Generative Engine Optimization (GEO) is still young enough that almost anyone can call themselves an expert. There's no certification, no shared methodology,and many of the agencies pitching it today were doing traditional SEO eighteen months ago and have just relabeled the service. That means the burden is on you, the…

Jun 10

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The Amazon Prime Day Resource Library

By Lindsay Davis Amazon Prime Day

A Collection of Useful Articles Related to PR, Marketing and AI Search Tactics for Prime Day Prime Day has become more than a shopping day. It is now one of the most important visibility opportunities of the year for brands. As the event draws closer, we’ve been writing quite a bit…

Jun 09

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Proper Propaganda Review: What It Is, How It Works, And What It Costs

By Proper Propaganda AI & Search (GEO)

The short version Proper Propaganda is a PR and Generative Engine Optimization (GEO) agency that works with technology companies, founded in late 2011. The firm helps brands earn media coverage, improve visibility in AI search systems, and influence how prospects discover products throughout the buying journey. The agency sits in…

Jun 04

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Black and white image of a hand holding a glowing crystal ball labeled GEO, symbolizing Generative Engine Optimization and the growing influence of AI systems on how buyers discover, evaluate, and choose brands.

What We Believe About Generative Engine Optimization (GEO) June 2026 Edition

By Jackson Wightman AI & Search (GEO), GEO

Certitude has long been a nemesis of mine. Since my life has largely involved the internet, that can be hard. As a medium, the web loves strong, declarative positions, and abhors restraint of opinion and its close cousin, nuance. In the GEO world that so occupies my and my team’s…