In June 2013, Twitter announced plans to launch an experimental retargeting program. Moving forward with the idea, the social media site has launched a new advertising platform ‘Tailored Audiences’ that allows businesses to target ads on Twitter at users who have also visited their websites. Facebook, too, has tasted success…
Twitter can be a boon for your B2B firm’s inbound efforts. You can use the service to attract prospects, generate leads, and provide customer care. Here are 4 Twitter must dos for B2B firms: 1. Engage in Twitter chats Participate in relevant chats hosted by industry experts and note the…
Twitter can be a boon for B2B companies. If you haven’t done so already, you might at least consider including Twitter in your B2B inbound marketing strategy because of it’s huge upside. Here’s why Twitter’s worth a look: 1. Lead generation: A Mediabistro study recently found that Twitter is the…
I’m on Twitter less and less these days. Maybe it’s my new business and the time commitment involved. Maybe not. Twitter is a bunch of good things: a great media relations tool, a platform for fomenting dissent and overthrowing odious regimes, a place for wily charities to raise cash, and…
Ever read The Doubter’s Companion by John Ralston Saul? If not, give it a whirl. I am not JRS, and cannot write near as eloquently as he. However, I work and play with social media, and sometimes I’m moderately jaded about the whole thing. Maybe you are too? If so,…
I think this one might get me pilloried. But who cares. It’s been brewing for awhile. The benefits of blogging have been clearly delineated over the past 10-12 years. Posts like this one do a great job of outlining the pros succinctly. I am starting to believe these posts are – for…
My team just finished hiring summer interns. The internshhip program has been amazing for us. Several interns have become full-time staff and it’s been a great way for Coordinator-level people to learn about management. If you’re a recent grad or someone who’s been lucky enough to land an internship in a PR shop this…
As I’ve recently discussed, there are a myriad of misperceptions about PR. Thankfully, some in our industry are fighting the good fight and trying to educate clients, businesses, etc. on what public relations REALLY is. One such person is my friend Shonali Burke. She’s a force of nature (I often wonder…
April 19th marks the first anniversary of Guru’s death. What a tremendous loss for Hip Hop. He embodied the best of the genre and culture. In Guru’s life and music there are a myriad of lessons for PR pros. Here’s a cursory list of four, culled from my favourite Guru/Gangstarr songs: It’s mostly tha voice: Guru’s self-described…
My last post was about what PR is not. I came up with a list of 21 things and others added great thoughts in the comments. Today we talk about what PR is. Since PR can be SO very many things, I’ll inevitably miss the vast majority of them. Please…