Tech PR | Public Relations for Technology Companies

Sep 02

Why Doesn’t My Tech Brand Show Up in AI Search Results?

By Lindsay Davis AI & Search (GEO), GEO

Ask ChatGPT, Gemini or another AI platform to recommend the best products in almost any consumer technology category and you’ll probably see the same handful of brands appearing again and again. If your competitors are there and you aren’t, there is a reason. Figuring out that reason is where a…

Aug 31

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Fitness creator being filmed in a professional studio, illustrating influencer marketing ROI for consumer tech brands across content, engagement and sales.

The ROI of Influencer Marketing for Consumer Tech Brands: What to Measure and Why

By Lindsay Davis Influencer Marketing No Comments

Influencer marketing can generate sales. For consumer technology companies, that is only part of its value. A good creator campaign can introduce a product, demonstrate how it works, generate reviews and comparisons, provide independent validation and drive affiliate revenue. It can also increase the amount of credible third-party information available…

Aug 31

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Consumer photographing an architectural interior with a smartphone, representing how PR and influencer marketing work together to drive consumer tech discovery and purchasing decisions.

How PR and Influencer Marketing Work Together for Consumer Tech Brands

By Lindsay Davis Influencer Marketing

PR and influencer marketing are often treated as separate channels. For consumer technology brands, that rarely makes sense. A customer researching a new e-bike, keyboard, robot vacuum, wearable, camera or piece of smart-home technology may encounter the product through a YouTube creator, read a review from a technology publication, watch…

Aug 31

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Consumer using a smartphone, representing how consumer tech brands find the right influencers based on audience fit, category relevance and purchasing influence.

How to Find the Right Influencers for Your Consumer Tech Product: A PR Agency’s Playbook

By Lindsay Davis Influencer Marketing

Finding influencers is easy. Finding influencers who can actually influence people to buy your technology product is much harder. There are databases containing hundreds of millions of creators. You can search by location, follower count, engagement rate, audience demographics and interests and produce a list of potential partners in minutes.…

Aug 11

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Modern tech startup office representing the best PR agencies for tech startups in 2026 and the role of PR in building visibility and growth.

Best PR Agencies for Tech Startups in 2026 (Reviewed & Compared)

By Lindsay Davis Tech Launch No Comments

Last Modified: August 11, 2026 Choosing the right PR agency is one of the highest-leverage communications decisions a technology startup can make. A strong product is not enough. Tech startups also need credibility with journalists, investors, customers, retailers, partners, and increasingly the AI systems people use to research companies and…

Jul 29

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Hands reviewing consumer research charts and survey data illustrating U.S. consumer trust, technology purchasing behavior, and manufacturing perceptions.

Why U.S. Consumers Still Hesitate on Chinese Technology: New Research for Consumer Tech Brands in 2026

By Lindsay Davis Independent research, PR Strategy

A data-driven look at how origin, trust, and transparency shape U.S. tech purchasing decisions, and how domestic consumer tech companies can turn that hesitation into competitive advantage. 65.7% of U.S. consumers name China as their top country of concern when it comes to where tech products are manufactured, more than…

Jul 20

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Large IFA entrance display outside the Berlin exhibition grounds, illustrating the home of the IFA Innovation Awards and a complete guide to understanding the awards programme, judging process, and successful product submissions.

The Complete Guide to the IFA Innovation Awards for Consumer Technology Brands

By Lindsay Davis IFA

Learn what the IFA Innovation Awards are, why they matter for consumer technology brands, how the programme works, and how to improve your chances of winning. Winning an IFA Innovation Award starts long before you submit your application. Success depends on understanding how the awards work, what judges are looking…

Apr 25

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Hybrid PR vs. Traditional PR Retainer Models

By Lindsay Davis AI & Search (GEO), Case Studies, Industry Commentary, PR Strategy, Thought leadership

Why Outcome-Tied Billing Is Reshaping PR in 2026 Traditional PR still runs on large annual retainers, with little connection between spend and outcome. Proper Propaganda takes a hybrid approach. A base fee funds the system, and performance-based upside ties the work to what actually moves the business, from revenue and…

Apr 08

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How to Build Founder Thought Leadership in Tech: A Practical Execution Guide

By Proper Propaganda AI & Search (GEO), Founder centric, Industry Commentary, PR Strategy, Thought leadership

In short Founder thought leadership is built through systems, not effort. If you do not have a system, you are guessing. Step 1: Define the Lane You cannot scale ambiguity. Answer this clearly: what category does this founder own what is their perspective what do they consistently say If this…

Apr 08

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Founder Thought Leadership: How Founders Become Go-To Sources in Tech Media (and AI Answers)

By Proper Propaganda AI & Search (GEO), Founder centric, Industry Commentary, PR Strategy, Thought leadership

Founder thought leadership is widely misunderstood. Most founders think it means having opinions, posting on LinkedIn, or having an online presence. It does not. In a media context, founder thought leadership means one thing: A founder is repeatedly used by journalists as a credible source on a specific topic. That…