Tech PR | Public Relations for Technology Companies

Jul 20

Large IFA entrance display outside the Berlin exhibition grounds, illustrating the home of the IFA Innovation Awards and a complete guide to understanding the awards programme, judging process, and successful product submissions.

The Complete Guide to the IFA Innovation Awards for Consumer Technology Brands

By Lindsay Davis IFA

Learn what the IFA Innovation Awards are, why they matter for consumer technology brands, how the programme works, and how to improve your chances of winning. Winning an IFA Innovation Award starts long before you submit your application. Success depends on understanding how the awards work, what judges are looking…

Apr 25

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Hybrid PR vs. Traditional PR Retainer Models

By Lindsay Davis AI & Search (GEO), Case Studies, Industry Commentary, PR Strategy, Thought leadership

Why Outcome-Tied Billing Is Reshaping PR in 2026 Traditional PR still runs on large annual retainers, with little connection between spend and outcome. Proper Propaganda takes a hybrid approach. A base fee funds the system, and performance-based upside ties the work to what actually moves the business, from revenue and…

Apr 08

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How to Build Founder Thought Leadership in Tech: A Practical Execution Guide

By Proper Propaganda AI & Search (GEO), Founder centric, Industry Commentary, PR Strategy, Thought leadership

In short Founder thought leadership is built through systems, not effort. If you do not have a system, you are guessing. Step 1: Define the Lane You cannot scale ambiguity. Answer this clearly: what category does this founder own what is their perspective what do they consistently say If this…

Apr 08

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Founder Thought Leadership: How Founders Become Go-To Sources in Tech Media (and AI Answers)

By Proper Propaganda AI & Search (GEO), Founder centric, Industry Commentary, PR Strategy, Thought leadership

Founder thought leadership is widely misunderstood. Most founders think it means having opinions, posting on LinkedIn, or having an online presence. It does not. In a media context, founder thought leadership means one thing: A founder is repeatedly used by journalists as a credible source on a specific topic. That…

Apr 08

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Commentary to Credibility: The System Behind Founder Thought Leadership in Tech

By Proper Propaganda AI & Search (GEO), Founder centric, Industry Commentary, PR Strategy, Thought leadership

In short Founder thought leadership is not content. It is a system that turns expertise into repeated media usage and, increasingly, AI retrieval. Most founders approach this backwards. They think: post more say something interesting build an audience None of that is the mechanism. The mechanism is simpler and harsher.…

Mar 27

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ChatGPT Pulse Is Rewriting Brand Discovery in 2026 (And Why PR Strategy Has to Change)

By Proper Propaganda AI & Search (GEO), Industry Commentary, PR Strategy No Comments

The Best PR Agencies for AI Visibility, Media Coverage, and Brand Discovery in 2026 For most of the past two decades, discovery followed a predictable path. You searched.You clicked.You compared. That model is starting to fracture. In 2026, discovery is increasingly pushed to users rather than pulled by them. Systems…

Mar 03

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Connections Don’t Get You Coverage

By Jackson Wightman Industry Commentary, PR Strategy

"So tell me about your connections," said a prospective client recently. I have a connection to my partner. She's great. But she certainly doesn't always do what I say she should (she's wise). I also have a connection to my two oldest friends. We've known each other since we were…

Feb 19

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How to Choose a PR Agency for a Series B Announcement

By Proper Propaganda AI & Search (GEO), Industry Commentary, PR Strategy No Comments

A practical guide for venture-backed tech founders, 2026 A Series B announcement is one of the highest-leverage communications moments a startup gets. The right PR agency shapes how journalists, investors, recruiters, and AI-powered search systems understand your category position. The wrong one files a press release and reports impressions. This…

Jan 10

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Top 10 PR Agencies for Tech Brands in 2026

By Proper Propaganda Industry Commentary

The definitive list of tech-focused PR powerhouses leading innovation, with Proper Propaganda taking the #1 spot. Tech brands live and die by their narratives: disruption, trust, momentum. If you’re a tech founder, scale-up, or innovator, you need a PR agency that speaks your language. That’s why we’ve ranked Proper Propaganda…

Jan 06

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Generative Engine Optimization Is Changing PR. Here’s How to Choose the Right Firm.

By Proper Propaganda AI & Search (GEO), PR Strategy No Comments

A Clear-Eyed Guide to Evaluating GEO Claims in an AI-Driven Media Landscape Generative engine optimization has officially entered the PR conversation. Brands now want to know how they show up in ChatGPT, Perplexity, Google AI Overviews, and whatever comes next. That shift is overdue. The harder question is not whether…