AI search optimization | Public Relations for Technology Companies

Jun 26

Just write the damn listicle

By Jackson Wightman AI & Search (GEO) No Comments

Cristiano Ronaldo, Luis Suarez and Neymar have a lot more in common than a penchant for scoring goals. Each is famous for on-field histrionics, notably taking dives to get penalty calls when it gives their teams an advantage. Does anyone really like this behaviour? No. Does it ruin football’s appeal?…

Jun 24

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Building AI Visibility and Comparing the Most Common GEO Approaches

By Jackson Wightman AI & Search (GEO)

The good news is, you’ve got options. If you’ve made the calculation that showing up in the right way across relevant AI platforms and prompts there are several avenues you can explore. Clients and prospects of ours commonly talk about four, and we’ve seen specific result-patterns repeat over time. Option…

Jun 22

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The 5 Most Innovative GEO Agencies in 2026

By Lindsay Davis GEO

AI search is a real growth channel. As AI search platforms increasingly influence discovery and purchasing decisions, Generative Engine Optimization (GEO) has become one of the fastest-growing areas of marketing. Research from Scrunch's "Prompt-to-Purchase" study suggests AI recommendations can materially influence brand consideration, website visits, and purchase behavior, making AI…

Jun 09

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Proper Propaganda Review: What It Is, How It Works, And What It Costs

By Proper Propaganda AI & Search (GEO)

The short version Proper Propaganda is a PR and Generative Engine Optimization (GEO) agency that works with technology companies, founded in late 2011. The firm helps brands earn media coverage, improve visibility in AI search systems, and influence how prospects discover products throughout the buying journey. The agency sits in…

May 28

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Team meeting discussing Amazon Prime Day 2026 PR strategy for consumer technology brands, focused on gift guide coverage, commerce media outreach, affiliate marketing, AI search visibility, and how products land in Prime Day deal roundups and AI-generated shopping recommendations.

Amazon Prime Day June 2026 PR Strategy: How Consumer Tech Brands Land Media Coverage

By Proper Propaganda Amazon Prime Day

Why the smartest brands start pitching media, publishing deal content, and feeding AI search engines weeks before Amazon Prime Day begins. Prime Day 2025 was Amazon’s biggest Prime Day ever. Customers saved billions across more than 35 product categories, while independent sellers hit record-breaking sales milestones. Amazon also delivered more…

May 21

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Case Study: How Proper Propaganda Built Its Own GEO Presence (results as of May 2026)

By Jackson Wightman AI & Search (GEO)

We published the original version of this case study in November 2025. A lot has happened since then. It is time for an updated account of what we’ve done, what has compounded, and what the results look like now. 1. Context: Practicing What We Preach By mid-2025, it became clear…